Olympic Games London 2012 Working From Home
The Olympic Games watchdog, The Commission for a Sustainable London 2012, has today published its post-games report, attempting to quantify the sustainability efforts of the London 2012 Organising. London 2012: Olympic Games Branding The Games Having inherited the basic London 2012 identity elements, logo, colours and font, FutureBrand’s role was to help create a compelling brand strategy and kit of parts - the 'Look’ of London 2012.
A designated Olympics only lane in London, part of the city's transport strategy for the event. (Source: Flickr/Sludgegulper) It’s a timely publication as research into London’s transport plan for the 2012 Olympics said it was expected that air pollution limits would be exceeded. Today’s report from the (NCAR) offers that should those levels become unacceptable – there is a tried and tested method to reduce them – stop the traffic.
The scientists found that restrictions on vehicles during the Beijing Games cut emissions in the city by 20%. 
Reporting from Beijing in 2008, the BBC’s was one of many who observed just how bad the pollution was in the Chinese capital. “All the talk has been about human rights but there has been a growing realisation that Beijing has a smog problem. People are beginning to come to terms with the fact it could be a major issue,” he said.
Olympic Games London 2012 Working From Home Jobs
Olympic chief Jacques Rogge even suggested delaying some events in order to beat the smog – but instead the Beijing authorities took to reduce the grey-ish shroud hanging over the city. Their first move was to close down heavily polluting factories in an effort to improve the situation, but the real root cause of the problem was from the city’s gridlocked streets. It has now been shown that the subsequent changes to transport patterns they implemented – a topic covered by RTCC – can make a huge contribution to cutting emissions and combating climate change. In 2004 there were just over 2 million cars registered in Beijing, by 2008 this figure had nearly doubled. Policies included limiting car use to alternate days. Number-plates ending in odd numbers were allowed on the roads on odd-number calendar days and even-ending number-plates were permitted on even calendar days.
The move was a clear success – cutting Co2 emissions from 96,000 to 24,000 metric tons. But while this policy worked in China, more liberal governments struggle to enforce such far-reaching policies – and so far the organisers in London have adopted a fairly conservative policy over road closures – preferring to highlight public transport alternatives. London has established high speed rail links from the city centre to the Olympic Park, built a across the river in East London and established Olympic-only traffic lanes in an effort to. The latter triggered a “go-slow” protest by taxi drivers over Tower Bridge the day before the lanes closed to regular traffic. That said – many argue that the current traffic restrictions and transport investments implemented in London ahead of the Games could have longer-lasting effects.
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A recent report by, an environmental behaviour change charity based in the UK capital, believes that with good planning, resident’s Olympic back-up travel plans could become a permanent carbon-saving fixture. One of the UK’s leading newsreaders – Channel 4’s John Snow – has on the new lane rules and the effect they have had on drivers coming into London. He argues they are ‘bliss’ and a model for other British cities.